Great expectations?! : assortment size, expectations, and satisfaction
Year of publication: |
2010
|
---|---|
Authors: | Diehl, Kristin ; Poynor, Cait |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 2, p. 312-322
|
Subject: | Sortiment | Retail assortment | Lagermanagement | Warehouse management | Kundenzufriedenheit | Customer satisfaction | Präferenztheorie | Theory of preferences | Marktforschung | Market research |
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