A comprehensive introduction to today's MA strategiesMake the Dealis a direct and accessible guide to striking a powerful MA deal. Merging business, finance, and law, this insightful examination of MA strategy is designed to help you understand MA negotiations and the ways in which the final...

About the author -- What are you selling -- The dialogue sales process -- Relationship selling principles -- A business developer's workday - peter's top 10 worklist -- Other important sales topics -- Conclusion -- Appendix I: Relationship selling principles -- Appendix II: Dialogue puzzle --...