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Leica in der Werbung : 1925 -...
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USA
Werbung
13,736
Advertising
9,671
Werbewirkung
3,736
Advertising effects
3,682
Konsumentenverhalten
2,825
Consumer behaviour
2,819
Online-Marketing
1,747
Internet marketing
1,742
Theorie
1,358
Theory
1,327
Deutschland
925
Marketing
786
United States
755
Markenführung
723
Brand management
719
advertising
636
Marketingmanagement
631
Marketing management
612
Social Web
532
Social web
531
Germany
474
Preismanagement
457
Pricing strategy
457
Markenimage
444
Brand image
433
Markenartikel
417
Wettbewerb
398
Zielgruppe
343
Brand
335
Target group
330
Werbewirtschaft
313
Competition
296
Werbepsychologie
296
Öffentlichkeitsarbeit
282
Advertising industry
277
Vereinigte Staaten
276
Internet
271
Psychology of advertising
267
Spieltheorie
266
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114
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54
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Article
526
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376
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3
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107
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107
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70
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70
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64
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64
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37
Thesis
29
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11
Sammelwerk
11
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8
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8
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8
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7
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7
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7
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7
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6
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6
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6
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4
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4
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3
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3
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3
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2
Bibliography
2
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2
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2
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2
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2
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Language
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English
792
Undetermined
72
German
41
French
1
Author
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Kaiser, Harry M.
26
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Moser, H. R.
7
Mueller, Barbara
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Forker, Olan D.
5
Huh, Jisu
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Aaker, David A.
4
Alston, Julian Mark
4
Berger, Arthur Asa
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Goel, Rajeev K.
4
Iwasaki, Natsuko
4
Okazaki, Shintaro
4
Taylor, Charles Raymond
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Yoon, Sukki
4
Baek, Tae Hyun
3
Chandra, Ambarish
3
Cortese, Anthony J.
3
De Gregorio, Federico
3
Dench, Daniel
3
Doroodian, Khosrow
3
Hundhausen, Carl
3
Kenkel, Donald Scott
3
Knight, Brian G.
3
Koinig, Isabell
3
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National Bureau of Economic Research
4
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Federal Trade Commission
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
American Marketing Association
1
Art Directors Club <New York, N.Y.>
1
Axel Springer Verlag
1
Centre for International Economic Studies
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
European Society for Opinion and Marketing Research
1
Friedrich-Schiller-Universität Jena
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Association of Business Communicators
1
J. L. Kellogg Graduate School of Management
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
The Open University / Faculty of Social Sciences
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
Verlag Dr. Kovač
1
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Published in...
All
Journal of advertising research
27
Journal of advertising : official publication of the American Academy of Advertising
26
Working paper / National Bureau of Economic Research, Inc.
25
International journal of advertising : the quarterly review of marketing communications
23
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
The advertising and consumer culture reader
8
The journal of law & economics
8
Business horizons
7
Journal of business research : JBR
7
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
The journal of business : B
7
The journal of media economics
7
International journal of industrial organization
6
Journal of marketing communications
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
Advances in applied microeconomics : a research annual
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
Southern economic journal
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
Working paper series
5
AEM research bulletin
4
Discussion paper / Centre for Economic Policy Research
4
Economic inquiry : journal of the Western Economic Association International
4
Health marketing quarterly
4
Journal of agricultural and applied economics
4
Journal of global marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER working paper series
4
Proceedings of the ... National Conference of the American Marketing Association
4
Review of industrial organization : RIO
4
The American economic review
4
The journal of industrial economics
4
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Source
All
ECONIS (ZBW)
817
USB Cologne (EcoSocSci)
88
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1
The 100 greatest corporate and industrial ads
Poppe, Fred C.
-
1983
Persistent link: https://www.econbiz.de/10000000310
Saved in:
2
The commercialization of American culture : new advertising, control, and democracy
McAllister, Matthew P.
-
1996
Persistent link: https://www.econbiz.de/10000547314
Saved in:
3
Verkaufs-Dynamik
Hobart, Donald Marcene
;
Wood, James Playsted
-
1955
S. 172-278:
Werbung
in USA …
Persistent link: https://www.econbiz.de/10000517494
Saved in:
4
Applications of management sciences in marketing
Montgomery, David B.
(
contributor
); …
-
1970
Persistent link: https://www.econbiz.de/10000049818
Saved in:
5
Consumer behavior
Berkman, Harold W.
;
Gilson, Christopher
-
1981
-
2. ed
Persistent link: https://www.econbiz.de/10000055023
Saved in:
6
Die freiwillige Selbstkontrolle der
Werbung
: Rechtstatsachen, Rechtsvergleichung, internationale Bestrebungen
Brandmair, Lothar
-
1978
Persistent link: https://www.econbiz.de/10000063442
Saved in:
7
Reverse dumping
Flam, Harry
-
1987
Persistent link: https://www.econbiz.de/10000082450
Saved in:
8
The control revolution : technological and economic origins of the information society
Beniger, James R.
;
Beniger, James Ralph
-
1986
Persistent link: https://www.econbiz.de/10000087218
Saved in:
9
Advertising principles, problems, and cases
Dirksen, Charles J.
;
Kroeger, Arthur
;
Nicosia, Francesco M.
-
1977
-
5. ed
Persistent link: https://www.econbiz.de/10000042216
Saved in:
10
The star-spangled hustle
Blaustein, Arthur I.
;
Faux, Geoffrey
-
1972
Persistent link: https://www.econbiz.de/10000013322
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