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The integration and compatibility of sponsorship practice with corporate and marketing communication strategy : cases
Verlinden, Marc; Peeters, Leo; VanDriessen, Wim - 1994
Persistent link: https://www.econbiz.de/10000588639
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Experiential liminoid consumption : the case of nightclubbing
Taheri, Babak; Gori, Keith; O'Gorman, Kevin; Hogg, Gillian - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 19-43
Persistent link: https://www.econbiz.de/10011438579
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Synergien von Eventmarketing und Tourismus : eine erlebnisorientierte Betrachtung am Beispiel der Weintourismusregion Napa Valley
Lohmann, Katja; Zanger, Cornelia - In: Events und Tourismus : Stand und Perspektiven der …, (pp. 1-29). 2016
Persistent link: https://www.econbiz.de/10011545810
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Watching a game or experiencing it : theoretical foundations and practical cases of the fan experience
Helleu, Boris - In: The global sport economy : contemporary issues, (pp. 71-88). 2019
Persistent link: https://www.econbiz.de/10012135156
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Marketing mit Instagram
Nufer, Gerd; Lenzen, Caroline Verena - 2017
In einer reizüberfluteten Konsumgesellschaft gestaltet es sich nicht immer einfach, potentielle Kunden über den passenden Kanal zu erreichen. Für die Markenpositionierung müssen steigende Budgets in die Produktion von qualitativ hochwertigen Inhalten investiert werden, um durch den...
Persistent link: https://www.econbiz.de/10011616125
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Events in the era of social enterprise
Olberding, Julie Cencula - In: Social enterprise and special events : market-based …, (pp. 10-18). 2017
Persistent link: https://www.econbiz.de/10011567543
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Successful start-up of a special event : laying the groundwork with market research and brand development
Olberding, Douglas; Jisha, Jay - In: Social enterprise and special events : market-based …, (pp. 19-34). 2017
Persistent link: https://www.econbiz.de/10011567638
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Managing and motivating event volunteers
Engelhardt, Liz; Olberding, Julie Cencula - In: Social enterprise and special events : market-based …, (pp. 67-88). 2017
Persistent link: https://www.econbiz.de/10011567663
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Collaborative governance of civic events : the case of the U. S. college world series
Krane, Dale; Ebdon, Carol A. - In: Social enterprise and special events : market-based …, (pp. 89-111). 2017
Persistent link: https://www.econbiz.de/10011567668
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Energizing community development through community events
Olberding, Julie Cencula; McIntyre Miller, Whitney - In: Social enterprise and special events : market-based …, (pp. 145-159). 2017
Persistent link: https://www.econbiz.de/10011567731