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Interactive brand experience : the concept and the challenges
Roberts, Mary Lou
- In:
Advances in electronic marketing
,
(pp. 103-121)
.
2005
Persistent link: https://www.econbiz.de/10003168017
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Marketing to the changing household : management and research perspectives
Roberts, Mary Lou
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contributor
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1984
Persistent link: https://www.econbiz.de/10004783508
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