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Who's more critical of business: men or Women?
Stafford, James E.; Gelb, Betsy D. - In: Business horizons 21 (1978) 1, pp. 5-10
Persistent link: https://www.econbiz.de/10003563904
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Readings in marketing information systems : a new era in marketing research
Smith, Samuel V.; Brien, Richard H.; Stafford, James E. - 1968
Persistent link: https://www.econbiz.de/10000340503
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Discovery the 65t consumer
Gelb, Betsy D. - In: Business horizons 25 (1982) 3, pp. 42-46
Persistent link: https://www.econbiz.de/10003563875
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Strategic planning for the under-dor
Gelb, Betsy D. - In: Business horizons 25 (1982) 6, pp. 8-11
Persistent link: https://www.econbiz.de/10003563894
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When and how to use outplacement
Gelb, Betsy D. - In: Business horizons 29 (1986) 5, pp. 55-59
Persistent link: https://www.econbiz.de/10003563902
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Economic reality versus consumer perceptions of monopoly
Sundie, Jill M.; Gelb, Betsy D.; Bush, Darren - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 2, pp. 178-181
Persistent link: https://www.econbiz.de/10003789746
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A strategic perspective on sales promotions
Gelb, Betsy D.; Andrews, Demetra; Lam, Son K. - 2009
Persistent link: https://www.econbiz.de/10003836358
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Staying on the job after sixty-five
Gelb, Betsy D.; Hunt, David M. - In: Business horizons 22 (1979) 1, pp. 17-21
Persistent link: https://www.econbiz.de/10003563886
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Wringing more value from advertising dollars : the customer satisfaction boost
Samaraweera, Monoshi; Gelb, Betsy D. - In: Journal of business strategy 32 (2011) 6, pp. 24-29
Persistent link: https://www.econbiz.de/10009412352