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Measuring nonprofit marketing...
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ECONIS (ZBW)
12
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1
Service-learning in a nonprofit marketing course : a comparative case of pedagogical tools
Mottner, Sandra
- In:
Journal of nonprofit & public sector marketing
22
(
2010
)
3
,
pp. 231-245
Persistent link: https://www.econbiz.de/10008654715
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2
Wal-Mart : supplier performance and market power
Mottner, Sandra
;
Smith, Steve
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 535-541
Persistent link: https://www.econbiz.de/10003846870
Saved in:
3
Nonprofit education : course offerings and perceptions in accredited US business schools
Mottner, Sandra
;
Wymer, Walter
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10008988053
Saved in:
4
What do we know about in-store marketing?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
Saved in:
5
Nostalgia drives donations : the power of charitable appeals based on emotions and intentions
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 450-459
Persistent link: https://www.econbiz.de/10008857199
Saved in:
6
The arts and nonprofit organizations
Kirchner, Theresa A.
;
Ford, John B.
-
2011
Persistent link: https://www.econbiz.de/10008808666
Saved in:
7
Nostalgia and giving to charity : a conceptual framework for discussion and research
Merchant, Altaf
;
Ford, John B.
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10003689752
Saved in:
8
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
9
Strategic marketing in an international marketplace
Ford, John B.
(
ed.
);
Crittenden, Victoria Lynn
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011540145
Saved in:
10
The naked truth : revealing the affinity for graphic sexual appeals in advertising
Reichert, Tom
;
LaTour, Michael S.
;
Ford, John B.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 436-448
Persistent link: https://www.econbiz.de/10009269499
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