Nostalgia and giving to charity : a conceptual framework for discussion and research
Year of publication: |
2008
|
---|---|
Authors: | Merchant, Altaf ; Ford, John B. |
Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 2211865-2. - Vol. 13.2008, 1, p. 13-30
|
Subject: | Wohltätigkeit | Charity | Nonprofit-Marketing | Nonprofit marketing | Emotion | Theorie | Theory | USA | United States |
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