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A dynamic model of the adverti...
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USA
Consumer behaviour
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Konsumentenverhalten
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Online retailing
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Online-Handel
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E-commerce
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Electronic Commerce
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Online-Marketing
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2001-2005
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Click-rates
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Color composition
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Digitale Dienste
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Papatla, Purushottam
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Feng, Jie
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Jalali, Nima Y.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Advertising : stimulant or suppressant of online word of mouth?
Feng, Jie
;
Papatla, Purushottam
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
2
,
pp. 75-84
Persistent link: https://www.econbiz.de/10009129701
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Composing tweets to increase retweets
Jalali, Nima Y.
;
Papatla, Purushottam
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 647-668
Persistent link: https://www.econbiz.de/10012152471
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