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Rethinking the boundaries of social marketing : activism or advertising?

Wymer, Walter - In: Journal of business research : JBR 63 (2010) 2, pp. 99-103

Persistent link: https://www.econbiz.de/10003954603

The impact of regulatory focus, temporal orientation, and fit on consumer responses to health-related advertising

Kees, Jeremy; Burton, Scot; Tangari, Andrea Heintz - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 19-34

Persistent link: https://www.econbiz.de/10003962668

Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...

Wirtz, John G. - In: Health marketing quarterly 37 (2020) 1, pp. 22-40

Persistent link: https://www.econbiz.de/10012200168

Fast-food restaurant advertising on television and its influence on youth body composition

Grossman, Michael; Tekin, Erdal; Wada, Roy - 2012

number of youth exposed to fast-food advertising on television but would still result in non-trivial reductions in obesity. …We examine the effects of fast-food restaurant advertising on television on the body composition of adolescents as … obesity based on body-mass index (BMI). We merge measures of body composition from bioelectrical-impedance analysis (BIA) and …

Persistent link: https://www.econbiz.de/10010291410