The role of implicit theories in evaluations of "plus-size" advertising
Year of publication: |
October-December 2016
|
---|---|
Authors: | Cinelli, Melissa D. ; Yang, Lifeng |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 45.2016, 4, p. 472-481
|
Subject: | Werbung | Advertising | Frauen | Women | Körpergewicht | Body weight | Konsumentenverhalten | Consumer behaviour | USA | United States |
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