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Aging and consumer behavior
Yoon, Carolyn; Cole, Catherine A. - In: Handbook of consumer psychology, (pp. 247-270). 2008
Persistent link: https://www.econbiz.de/10003716193
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Comprehension of marketing communications among older consumers
Bonifield, Carolyn M.; Cole, Catherine A. - In: The aging consumer : perspectives from psychology and …, (pp. 175-189). 2010
Persistent link: https://www.econbiz.de/10003996989