Comprehension of marketing communications among older consumers
Year of publication: |
2010
|
---|---|
Authors: | Bonifield, Carolyn M. ; Cole, Catherine A. |
Published in: |
The aging consumer : perspectives from psychology and economics. - New York : Routledge Taylor & Francis Group, ISBN 1-84872-811-5. - 2010, p. 175-189
|
Subject: | Ältere Menschen | Elderly people | Werbung | Advertising | Werbeplanung | Advertising planning | Intelligenz | Intelligence | USA | United States |
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