Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
THE CUSTOMER - Getting the Mos...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Beziehungsmarketing
106
Relationship marketing
106
Consumer behaviour
58
Konsumentenverhalten
58
Kundenwert
47
Marketing management
46
Marketingmanagement
46
Customer value
44
Theorie
31
Theory
31
Firm performance
28
United States
27
Unternehmenserfolg
26
Marketing
23
Marktforschung
23
Brand management
22
Markenführung
22
Einzelhandel
20
Retail trade
20
Indien
18
India
17
Market research
17
Marketingforschung
17
Lieferantenmanagement
16
Marketing theory
16
Marketingtheorie
16
Messung
16
Supplier relationship management
16
B-to-B-Marketing
15
Business-to-business marketing
15
Customer integration
15
Customer satisfaction
15
Kundenintegration
15
Kundenzufriedenheit
15
Measurement
15
Brand image
14
Kundenmanagement
14
Markenimage
14
International marketing
13
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
20
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Lehrbuch
5
Textbook
5
Glossar enthalten
3
Glossary included
3
Aufsatz im Buch
2
Book section
2
Case study
2
Fallstudie
2
Arbeitspapier
1
Bibliografie
1
CD-ROM, DVD
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Hochschulschrift
1
Sammelwerk
1
Sammlung
1
Working Paper
1
more ...
less ...
Language
All
English
27
Author
All
Kumar, V.
22
Aaker, David A.
5
Day, George S.
5
Reinartz, Werner J.
5
Leone, Robert P.
4
Venkatesan, Rajkumar
3
Pancras, Joseph
2
Pansari, Anita
2
Sriram, S.
2
Bascoul, Ganae͏̈l
1
Beckmann, Denise
1
Berlemann, Benedikt
1
Bhagwat, Yashoda
1
Bohling, Tim
1
Elsner, Mark
1
Fischer, Marc
1
George, Morris
1
Jayachandran, Satish
1
Jindal, Rupinder P.
1
Jones, Eli
1
Krasnikov, Alexander
1
Kushwaha, Tarun
1
Petersen, J. Andrew
1
Ptok, Annette
1
Rajan, Bharath
1
Ramaseshan, B.
1
Shah, Denish
1
Stäbler, Samuel
1
Sunder, Sarang
1
Thomas, Jacquelyn S.
1
Zhang, Xi Alan
1
more ...
less ...
Institution
All
INSEAD
1
Published in...
All
Journal of marketing
6
Journal of international marketing
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Essays in retail strategy : the case of unplanned buying and exclusively branded products
1
Faculty & research / Insead : working paper series
1
Handbook of research on customer equity in marketing
1
International journal of forecasting
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
MIT sloan management review
1
MSI reports : working paper series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing mix decisions : new perspectives and practices
1
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating cross-buying and customer loyalty
Reinartz, Werner J.
;
Thomas, Jacquelyn S.
;
Bascoul, …
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003736321
Saved in:
2
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
-
2018
Persistent link: https://www.econbiz.de/10011960279
Saved in:
3
Selling, general, and administrative expense (SGA)-based metrics in marketing : conceptual and measurement challenges
Ptok, Annette
;
Jindal, Rupinder P.
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 987-1011
Persistent link: https://www.econbiz.de/10011951612
Saved in:
4
Setting prices in an online world : when price costumization works (... and when it doesn't)
Reinartz, Werner J.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001630979
Saved in:
5
For only you? : marketing national brands through a single retailer ; drivers and detractors
Berlemann, Benedikt
;
Elsner, Mark
;
Reinartz, Werner J.
- In:
Essays in retail strategy : the case of unplanned …
.
2012
Persistent link: https://www.econbiz.de/10010219817
Saved in:
6
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
7
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
8
My plans for Journal of Marketing : an Editor in Chief's perspective
Kumar, V.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 1-3
Persistent link: https://www.econbiz.de/10010381375
Saved in:
9
National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer
Kumar, V.
;
Pansari, Anita
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011460092
Saved in:
10
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
