Selling, general, and administrative expense (SGA)-based metrics in marketing : conceptual and measurement challenges
Annette Ptok, Rupinder P. Jindal, Werner J. Reinartz
| Year of publication: |
November 2018
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|---|---|
| Authors: | Ptok, Annette ; Jindal, Rupinder P. ; Reinartz, Werner J. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 46.2018, 6, p. 987-1011
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| Subject: | Validation | Content validity | Construct validity | SGA | Compustat | Multitrait-multimethod (MTMM) matrix | Marketing-accounting interface | Betriebliche Kennzahl | Financial ratio | Marketing | USA | United States |
| Description of contents: | Description [link.springer.com] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Correction enthalten in: Volume 46, Number 6, November 2018, Seite 1012-1013 |
| Other identifiers: | 10.1007/s11747-018-0589-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011951612