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Exporter trust, commitment and...
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Internationales Marketing
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International marketing
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Export sector
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Exportwirtschaft
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Globalisierung
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International market entry
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Marketingmanagement
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United States
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Confidence
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Consumer behaviour
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Herkunftsbezeichnung
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Nes, Erik B.
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Silkoset, Ragnhild
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Yelkur, Rama
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European business in the global network
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International business review : the official journal of the European International Business Academy
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International marketing ; Vol. 2
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ECONIS (ZBW)
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Exporter trust, commitment and marketing control in integrated and independent export channels
Solberg, Carl Arthur
;
Nes, Erik B.
- In:
European business in the global network
.
2000
Persistent link: https://www.econbiz.de/10001685268
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2
Exploring the animosity domain and the role of affect in a cross-national context
Nes, Erik B.
;
Yelkur, Rama
;
Silkoset, Ragnhild
- In:
International business review : the official journal of …
21
(
2012
)
5
,
pp. 751-765
Persistent link: https://www.econbiz.de/10009578074
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3
Educator insights: standardization or adaption of the international marketing mix : the role of the local subsidiary, representative
Solberg, Carl Arthur
-
2008
Persistent link: https://www.econbiz.de/10003655957
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