Educator insights: standardization or adaption of the international marketing mix : the role of the local subsidiary, representative
Year of publication: |
2008
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Authors: | Solberg, Carl Arthur |
Published in: |
International marketing ; Vol. 2. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 295-315
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Subject: | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | USA | United States | Ausländische Tochtergesellschaft | Foreign subsidiary |
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