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Marketings's interaction with other functional units : a conceptual framework and empir. evidence
Ruekert, Robert W. - In: Journal of marketing 51 (1987) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10001053016
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Interactions between marketing and R & D departments in implementing different business strategies
Ruekert, Robert W.; Walter, Orville C. - In: Strategic management journal 8 (1987) 3, pp. 233-248
Persistent link: https://www.econbiz.de/10003666500
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Personal characteristics of salespeople and the attractiveness of alternative rewards
Churchill, Gilbert A.; Ford, Neil M.; Walker, Orville C. - In: Journal of business research : JBR 7 (1979) 1, pp. 25-50
Persistent link: https://www.econbiz.de/10003513808
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Differences in the attractiveness of alternative rewards among industrial salespeople : additional evidence
Ford, Neil M. - In: Journal of business research : JBR 13 (1985) 2, pp. 123-138
Persistent link: https://www.econbiz.de/10001021726