Griffith, David A.; Hu, Michael Y.; Ryans, John K. - In: Journal of international business studies : JIBS ; an … 31 (2000) 2, pp. 303-324
Theory suggests that culture may hinder the ability to effectively standardize the process of relationship development strategies across intra- and inter-cultural relationships. Construct relationship between trust, commitment, conflict and satisfaction in manufacturer-distributor relationships...