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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Convergent products : what functionalities add more value to the base?
Gill, Tripat
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 46-62
Persistent link: https://www.econbiz.de/10003684126
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2
Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always
Gill, Tripat
;
El Gamal, Monica
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 125-126
Persistent link: https://www.econbiz.de/10010370690
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3
Is there a mere categorization effect in investment decisions?
Lewis, David
;
Gill, Tripat
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 232-235
Persistent link: https://www.econbiz.de/10011490921
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4
Counter-stereotypical products : barriers to their adoption and strategies to overcome them
Gill, Tripat
;
Lei, Jing
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 493-510
Persistent link: https://www.econbiz.de/10011970137
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5
How rumors and preannouncements foster curiosity toward products
Sääksjärvi, Maria
;
Gill, Tripat
;
Hultink, Erik J.
- In:
European journal of innovation management : EJIM
20
(
2017
)
3
,
pp. 350-371
Persistent link: https://www.econbiz.de/10011746203
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