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Werbung
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Hopp, Tobias
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International journal of nonprofit and voluntary sector marketing
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Journal of food products marketing
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Organizations and social networking : utilizing social media to engage consumers
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ECONIS (ZBW)
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1
Online privacy and security proctices of the 100 largest US nonprofit organizations
Hoy, Mariea Grubbs
;
Phelps, Joseph
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10003819446
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2
The evolution of self-regulation in food advertising : an analysis of CARU cases from 2000 - 2010
Hoy, Mariea Grubbs
;
Childers, Courntey Carpenter
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 257-290
Persistent link: https://www.econbiz.de/10009557908
Saved in:
3
Partnering with parents : suggestions for food marketers and retailers in the ongoing childhood obesity debate
Childers, Courntey Carpenter
;
Hoy, Mariea Grubbs
- In:
Journal of food products marketing
18
(
2012
)
2
,
pp. 109-125
Persistent link: https://www.econbiz.de/10009532560
Saved in:
4
But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10009745219
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5
How motivations for social media usage can change and what it means for e-businesses
Hopp, Tobias
;
Gangadharbatla, Harsha
;
Sheehan, Kim Bartel
- In:
Organizations and social networking : utilizing social …
,
(pp. 62-78)
.
2013
Persistent link: https://www.econbiz.de/10009768703
Saved in:
6
Changing user motivation for social networking site usage : implications for internet advertisers
Gangadharbatla, Harshavardhan
;
Hopp, Tobias
;
Sheehan, …
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 120-135
Persistent link: https://www.econbiz.de/10009535760
Saved in:
7
Advertising media workbook and sourcebook
Kelley, Larry D.
;
Jugenheimer, Donald W.
;
Sheehan, Kim …
-
2015
-
Fourth edition
Persistent link: https://www.econbiz.de/10010528416
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