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USA
Firm performance
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Unternehmenserfolg
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Beziehungsmarketing
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Führungskräfte
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Innovation
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Innovation management
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Innovationsmanagement
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Lieferkette
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Consumer behaviour
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Determinism
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Konsumentenverhalten
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Lieferantenmanagement
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Marketing management
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Resistance to change
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Resource-based view
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Ressourcenorientierter Ansatz
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Sales promotion
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Supplier relationship management
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United States
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Accounting policy
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Advertising
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Bilanzpolitik
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Board of Directors
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Board of directors
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Brand
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Brand image
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Brand management
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Ramaswami, Sridhar N.
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Agarwal, Sanjeev
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Bhargava, Mukesh
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Srivastava, Rajendra Krishan
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Joint ventures: the public policy issues : special issue
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.
;
Srivastava, Rajendra Krishan
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
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Ownership structures of US joint ventures in the 1980
Agarwal, Sanjeev
Persistent link: https://www.econbiz.de/10001279098
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