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USA
Customer satisfaction
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Sivakumar, K.
5
Aggarwal, Praveen
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Chitturi, Ravindra
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Koukova, Nevena T.
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ECONIS (ZBW)
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Global innovation generation and financial performance in business-to-business relationships : the case of cross-border alliances in the pharmaceutical industry
Sivakumar, K.
;
Roy, Subroto
;
Zhu, JianJun
;
Hanvanich, …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 757-776
Persistent link: https://www.econbiz.de/10009381719
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2
Asymmetric quality tier competition : an alternative explanation
Sivakumar, K.
-
1997
Persistent link: https://www.econbiz.de/10000977760
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3
Role of nonprice variables in intertier competition
Sivakumar, K.
;
Nakata, Cheryl
;
Aggarwal, Praveen
; …
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10003897743
Saved in:
4
Simultaneous determination of optimal cultural distance and market potential in international market entry
Malhotra, Shavin
;
Sivakumar, K.
- In:
International marketing review
28
(
2011
)
6
,
pp. 601-626
Persistent link: https://www.econbiz.de/10009390032
Saved in:
5
Quality-tier competition : impacts of the "whether" decision and the direction of price change
Sivakumar, K.
;
Raj, S. P.
-
1995
Persistent link: https://www.econbiz.de/10000917642
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