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The marketing concept: a forgotten aid for marketing high‐technology products

Cahill, Dennis J.; Warshawsky, Robert M. - In: Journal of Consumer Marketing 10 (1993) 1, pp. 17-22

Suggests that the conventional wisdom about “high‐tech” products contains three fallacies and one shortcoming that may lead producers and marketers of these kinds of products to commit marketing resources inappropriately. Offers remedies.

Persistent link: https://www.econbiz.de/10014849075

Assessing the impact of corporate credibility and technology acceptance on online shopping

Swilley, Esther; Goldsmith, Ronald E. - In: International journal of electronic marketing and … 1 (2006/07) 3, pp. 199-216

Persistent link: https://www.econbiz.de/10003472024

Status consumption and price sensitivity

Goldsmith, Ronald E.; Flynn, Leisa Reinecke; Kim, Daekwan - In: Journal of marketing theory and practice 18 (2010) 4, pp. 323-338

Persistent link: https://www.econbiz.de/10008666973

Consumer attitudes and loyalty towards private brands

Goldsmith, Ronald E.; Flynn, Leisa Reinecke; Goldsmith, … - In: International journal of consumer studies 34 (2010) 3, pp. 339-348

Persistent link: https://www.econbiz.de/10003977562

The role of involvement and experience with electronic commerce in shaping attitudes and intentions toward mobile commerce

Swilley, Esther; Goldsmith, Ronald E. - In: International journal of electronic marketing and … 1 (2006/07) 4, pp. 370-384

Persistent link: https://www.econbiz.de/10003543565

A services perspective for text message coupon customization

Bacile, Todd J.; Goldsmith, Ronald E. - In: Journal of research in interactive marketing : … 5 (2011) 4, pp. 244-257

Persistent link: https://www.econbiz.de/10009486393

Black Friday and Cyber Monday : understanding consumer intentions on two major shopping days

Swilley, Esther; Goldsmith, Ronald E. - In: Journal of retailing and consumer services 20 (2013) 1, pp. 43-50

Persistent link: https://www.econbiz.de/10009702212

Introducing the super consumer

Flynn, Leisa Reinecke; Goldsmith, Ronald E. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 201-207

Persistent link: https://www.econbiz.de/10011508760

Materialism and brand engagement as shopping motivations

Goldsmith, Ronald E.; Flynn, Leisa Reinecke; Clark, … - In: Journal of retailing and consumer services 18 (2011) 4, pp. 278-284

Persistent link: https://www.econbiz.de/10009232592

An analysis of factors affecting fashion opinion leadership and fashion opinion seeking

Goldsmith, Ronald E.; Clark, Ronald A. - In: Journal of fashion marketing and management 12 (2008) 3, pp. 308-322

Persistent link: https://www.econbiz.de/10003761543