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Overcoming consumer resistance to innovation
Garcia, Rosanna; Bardhi, Fleura; Friedrich, Colette - In: MIT sloan management review 48 (2006/07) 4, pp. 82-88
Persistent link: https://www.econbiz.de/10003512597
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The drivers for collective horizontal coopetition : a case study of screwcap initiatives in the intrnational wine industry
Choi, Pilsik; Garcia, Rosanna; Friedrich, Colette - In: International journal of strategic business alliances 1 (2009/10) 3, pp. 271-290
Persistent link: https://www.econbiz.de/10003947095
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How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders; Bardhi, Fleura; Venkatraman, Meera - In: International marketing review 27 (2010) 5, pp. 519-540
Persistent link: https://www.econbiz.de/10008906890
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Tuning in and tuning out : media multitasking among youn consumers
Bardhi, Fleura; Rohm, Andrew J.; Sultan, Fareena - In: Journal of consumer behaviour : an international … 9 (2010) 4, pp. 316-332
Persistent link: https://www.econbiz.de/10008651812
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Access-based consumption : the case of car sharing
Bardhi, Fleura; Eckhardt, Giana M. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 4, pp. 881-898
Persistent link: https://www.econbiz.de/10009686782
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Markenführung in der "Share Economy"
Fournier, Susan; Eckhardt, Giana M.; Bardhi, Fleura - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 11, pp. 90-97
Persistent link: https://www.econbiz.de/10010193184
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Learning to play in the new "share economy"
Fournier, Susan; Eckhardt, Giana M.; Bardhi, Fleura - In: Harvard business review : HBR 91 (2013) 7/8, pp. 125-129
Persistent link: https://www.econbiz.de/10009777915
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A study of the diffusion of alternative fuel vehicles : an agent-based modeling approach
Zhang, Ting; Gensler, Sonja; Garcia, Rosanna - In: The journal of product innovation management : an … 28 (2011) 2, pp. 152-168
Persistent link: https://www.econbiz.de/10008933454
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Re-conceptualizing underrepresented racial minority entrepreneurs
Garcia, Rosanna; Bonillas, Ezekiel; Burton, Kristin - 2023
Persistent link: https://www.econbiz.de/10014334929