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A Generalizable Scale of Prope...
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European journal of marketing : EJM
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A generalizable scale of propensity to plan : the long and the short of planning for time and for money
Lynch, John G.
;
Netemeyer, Richard G.
;
Spiller, Stephen A.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10003982952
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2
Being the first entrant and getting stuck in the middle : the risks of becoming the intermediate pioneer
Montaguti, Elisa
;
Zammit, Alessandra
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10011725661
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