Being the first entrant and getting stuck in the middle : the risks of becoming the intermediate pioneer
Elisa Montaguti and Alessandra Zammit
| Year of publication: |
2017
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|---|---|
| Authors: | Montaguti, Elisa ; Zammit, Alessandra |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 7/8, p. 1178-1196
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| Subject: | Pioneer | Compromise-effect | Decision making process | Markteintritt | Market entry | Entscheidung | Decision | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-09-2016-0521 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011725661