Traditional models of consumer choice assume consumers are aware of all products for sale. This assumption is questionable, especially when applied to markets characterized by a high degree of change, such as the personal computer (PC) industry. I present an empirical discrete-choice model of...

Front matter -- Preface and Acknowledgments -- Contents -- Introduction -- 1 Personal Computing -- 2 Software -- 3 Semiconductors -- 4 Flat Panel Displays -- 5 Lighting -- 6 Pharmaceuticals -- 7 Biotechnology -- 8 Logistics -- 9 Venture Capital -- 10 Financial Services.

The natural sciences have established a general scaling law that relates metabolism and body size of animals. Recently this association - known as Kleiber's law - has received deep theoretical foundation by network theory and has been fruitfully applied to explain various biological phenomena,...