Baby boomers and technology : selling the "me" generation new toys
Year of publication: |
2003
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Authors: | Edelman, Michelle |
Published in: |
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services. - Ithaca, NY : Paramount Market Publ., ISBN 0-9725290-2-0. - 2003, p. 108-136
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Subject: | Ältere Menschen | Elderly people | Zielgruppe | Target group | Informationsverhalten | Information behaviour | Mediennutzung | Media usage | Personal Computer | Personal computer | Elektronikindustrie | Electronics industry | Marketing | USA | United States |
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