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Consumer behaviour
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Konsumentenverhalten
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Marktforschung
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Vereinigte Staaten
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Marketing
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game theory
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Marketingmanagement
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Markenführung
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Virales Marketing
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channel management
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marketing strategy
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pricing
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Außendienst
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Bayesian learning
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Communication media
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Consumer protection
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Staelin, Richard
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Hinich, Melvin J.
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Bloom, Paul N.
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Edell, Julie A.
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Pergamon policy studies on business
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Criteria for assessing research on the effects of marketing communications
Bloom, Paul N.
;
Edell, Julie A.
;
Staelin, Richard
-
1994
Persistent link: https://www.econbiz.de/10000901485
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Consumer protection legislation and the U.S. food industry
Hinich, Melvin J.
;
Staelin, Richard
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1980
Persistent link: https://www.econbiz.de/10004702020
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Consumer protection legislation and the U.S. food industry
Hinich, Melvin J.
;
Staelin, Richard
-
1980
Persistent link: https://www.econbiz.de/10013469414
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