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Bundling as a new product introduction strategy : the role of brand image and bundle features
Sheng, Shibin; Pan, Yue - In: Journal of retailing and consumer services 16 (2009) 5, pp. 367-376
Persistent link: https://www.econbiz.de/10003875618
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A cross-cultural investigation of work values among young executives in China and the USA
Pan, Yue; Song, Xuebao; Goldschmidt, Ayalla; French, Warren - In: Cross cultural management : an international journal 17 (2010) 3, pp. 283-298
Persistent link: https://www.econbiz.de/10008647941
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Emotional intelligence in marketing exchanges
Kidwell, Blair; Hardesty, David M.; Murtha, Brian R.; … - In: Journal of marketing 75 (2011) 1, pp. 78-95
Persistent link: https://www.econbiz.de/10008840469
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Assessing quality perception of private labels : intransient cues and consumer characteristics
Bao, Yongchuan; Sheng, Shibin; Bao, Yeqing; Stewart, … - In: The journal of consumer marketing 28 (2011) 6, pp. 448-458
Persistent link: https://www.econbiz.de/10009407558
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Government role, governance mechanisms, and foreign partner opportunism in IJVs
Wang, Liwen; Sheng, Shibin; Wu, Shuilong; Zhou, Kevin Zheng - In: Journal of business research : JBR 76 (2017), pp. 98-107
Persistent link: https://www.econbiz.de/10011712564