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GABLER KOMPAKT-LEXIKON MARKETI...
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USA
Marketing
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Kotler, Philip
19
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13
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11
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9
Levitt, Steven D.
8
Hartley, Robert F.
7
Kurz, Heinz D.
7
Lawson, Tony
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Mankiw, Nicholas Gregory
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Backhouse, Roger
6
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Frey, Bruno S.
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Steuart, James
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Della Vigna, Stefano
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Lee, Frederic S.
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4
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Brockway, George P.
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Caldwell, Bruce
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American Marketing Association
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NetLibrary, Inc
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Federal Reserve Bank of San Francisco
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Rand Corporation
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American Law and Economics Association
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Brookings Institution
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Chartered Institute of Marketing
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European University Institute
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Federal Reserve Bank of Atlanta
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2
National Academy of Sciences <Washington, DC> / Office of the Foreign Secretary
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University of Michigan
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1
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1
American Association for the Advancement of Science
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American College <Bryn Mawr, Pa.>
1
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Journal of economic literature
42
The economic journal : the journal of the Royal Economic Society
28
European Journal of Marketing
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
17
Kyklos : international review for social sciences
17
SpringerLink / Bücher
17
The journal of economic perspectives : EP ; a journal of the American Economic Association
17
Working paper / National Bureau of Economic Research, Inc.
16
Southern economic journal
15
Journal of business research : JBR
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
International journal of social economics
13
Political marketing in the United States
13
International Journal of Economics and Business Research
12
Journal of Economic Studies
11
Journal of marketing education : JME
11
The American journal of economics and sociology
11
History of political economy
10
International Journal of Bank Marketing
10
Journal of marketing
10
Journal of the history of economic thought
10
American journal of agricultural economics
9
Journal of the Academy of Marketing Science
9
The American economic review
9
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
9
The journal of economic education
9
Does marketing need reform? : fresh perspectives on the future
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business ethics : JOBE
8
Journal of business-to-business marketing
8
Research in the history of economic thought and methodology
8
Series / American Marketing Association
8
Cambridge journal of economics
7
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
7
Eastern economic journal
7
International Journal of Social Economics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of economic issues : jei
7
Journal of historical research in marketing
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ECONIS (ZBW)
2,189
USB Cologne (EcoSocSci)
188
Other ZBW resources
76
RePEc
27
EconStor
7
BASE
3
OLC EcoSci
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1
Editorial: QME special issue on discrete games
Allenby, Greg M.
- In:
Quantitative marketing and economics : QME
11
(
2013
)
1
,
pp. 1
Persistent link: https://www.econbiz.de/10009744670
Saved in:
2
Repeated interactions and improved outcomes : an empirical analysis of movie production in the United States
Narayan, Vishal
;
Kadiyali, Vrinda
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 591-607
Persistent link: https://www.econbiz.de/10011446272
Saved in:
3
Using Donald Trump's COVID-19 vaccine endorsement to give public health a shot in the arm : a large-scale ad experiment
Larsen, Bradley J.
;
Ryan, Timothy J.
;
Greene, Steven
; …
-
2022
Persistent link: https://www.econbiz.de/10013192496
Saved in:
4
Marketing
jihad : the rhetoric of recruitment
Shaw, Michael
;
Bandara, Priyantha
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1319-1335
Persistent link: https://www.econbiz.de/10011988034
Saved in:
5
The response of US business to consumerism
Barksdale, Hiram C.
;
French, Wamen A.
- In:
European Journal of Marketing
10
(
1976
)
1
,
pp. 13-27
Reports on a survey carried out in the USA into the opinions of leading
marketing
managers and consumer advocates with …
Persistent link: https://www.econbiz.de/10014725153
Saved in:
6
Geld und Finanzen / Glossarium
Europäische Kommission / Statistisches Amt
-
Luxembourg [u.a.] : Statist. Amt d. Europ. Gemeinschaften
-
1987 -
Persistent link: https://www.econbiz.de/10000446291
Saved in:
7
Dictionary of real estate terms
Friedman, Jack P.
;
Harris, Jack C.
;
Lindeman, John Bruce
-
2008
-
7th ed.
Persistent link: https://www.econbiz.de/10003741968
Saved in:
8
Guide to economic indicators : making sense of
economics
2003
-
5. ed.
Interpreting economic indicators -- Essential mechanics -- Measuring economic activity -- Growth -- Population, employment and unemployment -- Fiscal indicators -- Consumers -- Investment and savings -- Industry and commerce -- The balance of payments -- Exchange rates.
Persistent link: https://www.econbiz.de/10001725917
Saved in:
9
Webster's New World finance and investment dictionary
Etzel, Barbara
-
2003
Persistent link: https://www.econbiz.de/10001783660
Saved in:
10
Dictionary of banking terms
Fitch, Thomas P.
-
2012
-
6. ed.
Persistent link: https://www.econbiz.de/10009536126
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