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USA
Advertising
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Ford, John B.
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Merchant, Altaf
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Journal of advertising research
4
International journal of nonprofit and voluntary sector marketing
1
International marketing review
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Journal of business research : JBR
1
Journal of retailing and consumer services
1
Leadership in nonprofit organizations ; Vol. 1
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ECONIS (ZBW)
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1
Strategic marketing in an international marketplace
Ford, John B.
(
ed.
);
Crittenden, Victoria Lynn
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011540145
Saved in:
2
Dissatisfaction after service failures as a realized transaction risk : customer opportunism as a function of external and internal rewards
Khantimirov, Denis
;
Karande, Kiran
;
Ford, John B.
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132180
Saved in:
3
The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.
;
Merchant, Altaf
;
Bartier, Anne-Laure
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 19-29
Persistent link: https://www.econbiz.de/10011775861
Saved in:
4
What do we know about in-store marketing?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
Saved in:
5
Nostalgia drives donations : the power of charitable appeals based on emotions and intentions
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 450-459
Persistent link: https://www.econbiz.de/10008857199
Saved in:
6
The naked truth : revealing the affinity for graphic sexual appeals in advertising
Reichert, Tom
;
LaTour, Michael S.
;
Ford, John B.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 436-448
Persistent link: https://www.econbiz.de/10009269499
Saved in:
7
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
8
The arts and nonprofit organizations
Kirchner, Theresa A.
;
Ford, John B.
-
2011
Persistent link: https://www.econbiz.de/10008808666
Saved in:
9
Nostalgia and giving to charity : a conceptual framework for discussion and research
Merchant, Altaf
;
Ford, John B.
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10003689752
Saved in:
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