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Choice versus chance : using brand equity theory to explore TV audience lead-in effects, a case study
McDowell, Walter
;
Sutherland, John
- In:
The journal of media economics
13
(
2000
)
4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10001513103
Saved in:
2
Understanding broadcast and cable finance : a primer for the nonfinancial manager
McDowell, Walter
(
contributor
)
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10004924305
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