Choice versus chance : using brand equity theory to explore TV audience lead-in effects, a case study
Year of publication: |
2000
|
---|---|
Authors: | McDowell, Walter ; Sutherland, John |
Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 13.2000, 4, p. 233-247
|
Subject: | Fernsehprogramm | Television programme | Markenartikel | Brand | Fernsehwerbung | Television advertising | USA | United States |
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