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Consumer behaviour
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Internet marketing
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psychological distance
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1987-2005
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Yoo, Chan Yun
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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ECONIS (ZBW)
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Branding potentials of keyword search ads : the effects of ad rankings on brand recognition and evaluations
Yoo, Chan Yun
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 85-99
Persistent link: https://www.econbiz.de/10010344082
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A tool for evaluating advertising concepts : desirable characteristics as viewed by creative practitioners
Stuhlfaut, Mark W.
;
Yoo, Chan Yun
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10009723423
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