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Changing the game : how video games are transforming the future of business

Edery, David - 2008 - 1. print.

Persistent link: https://www.econbiz.de/10003711598

Mitigating the effects of advergames on children : do advertising breaks work?

An, Soontae; Stern, Susannah - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 43-56

Persistent link: https://www.econbiz.de/10009009163

Children's advertising literacy for advergames : perception of the game as advertising

An, Soontae; Jin, Hyun Seung; Park, Eun Hae - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 63-72

Persistent link: https://www.econbiz.de/10010344086

Towards better understanding of children's relationships with online games and advergames

Ben Yahia, Ali; Ben Saad, Sihem; Abida, Fatma Choura - In: Utilizing gamification in servicescapes for improved …, (pp. 175-193). 2020

Persistent link: https://www.econbiz.de/10012231265

Backward Compatibility to Sustain Market Dominance – Evidence from the US Handheld Video Game Industry

Claussen, Jörg; Kretschmer, Tobias; Spengler, Thomas - 2010

The introduction of a new product generation forces incumbents in network industries to rebuild their installed base to maintain an advantage over potential entrants. We study if backward compatibility can help moderate this process of rebuilding an installed base. Using a structural model of...

Persistent link: https://www.econbiz.de/10010427782

An examination of the psychological and consumptive behaviors of sport video gamers

Kim, Yongjae; Walsh, Patrick; Ross, Stephen D. - In: Sport marketing quarterly : preferred journal of the … 17 (2008) 1, pp. 44-53

Persistent link: https://www.econbiz.de/10003763438

Software exclusivity and the scope of indirect network effects in the US home video game market

Corts, Kenneth S.; Lederman, Mara - In: International journal of industrial organization 27 (2009) 2, pp. 121-136

Persistent link: https://www.econbiz.de/10003836317

The impact of gender on the perceptions of and preferences for technology-based games

Brumbaugh, Anne M. - In: International journal of technology marketing : IJTMkt 4 (2009) 1, pp. 89-107

Persistent link: https://www.econbiz.de/10003838079

The effect of superstar software on hardware sales in system markets

Binken, Jeroen L. G.; Stremersch, Stefan - In: Journal of marketing 73 (2009) 2, pp. 88-104

Persistent link: https://www.econbiz.de/10003820608

Measuring marketing-mix effects in the 32-64 bit video game console market

Chintagunta, Pradeep K.; Nair, Harikesh; Sukumar, R. - In: Journal of applied econometrics 24 (2009) 3, pp. 421-445

Persistent link: https://www.econbiz.de/10003825041

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