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USA
Marketing
31,465
Betriebswirtschaftslehre
7,012
Business economics
6,975
Theorie
4,297
Theory
4,288
Deutschland
3,670
Marketingmanagement
3,591
Marketing management
3,372
Germany
3,306
Management
2,989
marketing
2,601
United States
1,918
Consumer behaviour
1,859
Economics
1,825
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1,731
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1,322
Agribusiness
1,104
Marktforschung
1,032
Wirtschaftswissenschaft
1,000
Welt
977
World
970
Relationship marketing
956
Beziehungsmarketing
930
Werbung
857
Marketingtheorie
848
Marketing theory
841
Unternehmen
806
Brand management
785
Markenführung
776
Advertising
733
Market research
729
Agricultural and Food Policy
728
Innovation
712
Online-Marketing
704
Internet marketing
697
Demand and Price Analysis
652
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640
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623
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605
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84
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84
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44
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26
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25
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21
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21
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20
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13
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9
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1,963
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75
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42
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Kotler, Philip
19
Brigham, Eugene F.
15
Kurtz, David L.
10
Boone, Louis E.
9
Bedeian, Arthur G.
8
Griffin, Ricky W.
8
Hartley, Robert F.
8
Pearce, John A.
8
Robinson, Richard B.
8
Bovée, Courtland L.
7
Gitman, Lawrence J.
7
Hirt, Geoffrey A.
7
Jones, Gareth R.
7
Kinicki, Angelo
7
McHugh, James M.
7
Nickels, William G.
7
Thill, John V.
7
Byars, Lloyd L.
6
Hirschey, Mark
6
Ivancevich, John M.
6
Kreitner, Robert
6
Lakdawalla, Darius
6
Layton, Roger A.
6
Malshe, Avinash
6
McDaniel, Carl D.
6
McHugh, Susan M.
6
Perreault, William D.
6
Robbins, Stephen P.
6
Taylor, Bernard W.
6
Block, Stanley B.
5
Certo, Samuel C.
5
Daves, Phillip R.
5
Doherty, Neil A.
5
George, Jennifer M.
5
Homburg, Christian
5
Houston, Joel F.
5
Keat, Paul G.
5
Keegan, Warren J.
5
Keller, Kevin Lane
5
Lovelock, Christopher H.
5
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American Marketing Association
16
American Management Association
5
National Association for Business Economics
4
NetLibrary, Inc
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
USA / Department of Agriculture
3
Academy of Management
2
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
Eurohandelsinstitut
2
Institute for Operations Research and the Management Sciences
2
J. L. Kellogg Graduate School of Management
2
USA / Economic Research Service
2
University of Chicago
2
University of Chicago / Graduate School of Business
2
University of Chicago / School of Business
2
Academy for Health Services Marketing <Chicago, Ill.>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Alfred P. Sloan School of Management
1
American Association of Cost Engineers
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Bureau of National Affairs <Washington, DC>
1
California Agricultural Experiment Station
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Credit Union National Association
1
Ernst & Whinney
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Georgia State College of Business Administration
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Harvard Graduate School of Business Administration
1
IMP Group
1
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Published in...
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European Journal of Marketing
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
17
Journal of business research : JBR
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Political marketing in the United States
13
Journal of marketing
11
Journal of marketing education : JME
11
International Journal of Bank Marketing
10
Journal of management history : JMH
10
McGraw-Hill series in management
10
Journal of the Academy of Marketing Science
9
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business ethics : JOBE
8
Journal of business-to-business marketing
8
Series / American Marketing Association
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of historical research in marketing
7
Marketing intelligence & planning
7
SpringerLink / Bücher
7
The Irwin series in management and the behavioral sciences
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Journal of Consumer Marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Routledge library editions
6
The McGraw-Hill/Irwin series in finance, insurance, and real estate
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
Australasian marketing journal
5
Business horizons
5
Enterprise & society : the international journal of business history
5
History of marketing thought ; Volume 3
5
International Marketing Review
5
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
The marketing review
5
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Source
All
ECONIS (ZBW)
1,909
USB Cologne (EcoSocSci)
104
Other ZBW resources
60
EconStor
4
RePEc
4
BASE
3
OLC EcoSci
1
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date (oldest first)
1
The dictionary of
marketing
Ostrow, Rona
;
Smith, Sweetman R.
-
1988
Persistent link: https://www.econbiz.de/10000743286
Saved in:
2
Retail
marketing
: for employees, managers, and entrepreneurs
Meyer, Warren G.
(
contributor
)
-
1988
-
8. ed
Persistent link: https://www.econbiz.de/10000743328
Saved in:
3
Dictionary of
marketing
& advertising
Baker, Michael John
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000806150
Saved in:
4
The Trademark reporter
United States Trademark Association
-
1911-2013: New York, NY : [Verlag nicht ermittelbar]
-
1.1911 - 103.2013,5
Persistent link: https://www.econbiz.de/10000462614
Saved in:
5
Scientific
marketing
management
White, Percival
-
1978
-
Repr. ed
Persistent link: https://www.econbiz.de/10000683644
Saved in:
6
Managerial analysis in
marketing
Sturdivant, Frederick D.
;
Stern, Louis W.
;
Grabner jr., …
-
1970
Persistent link: https://www.econbiz.de/10000051813
Saved in:
7
Small business
marketing
: a selected and annotated bibliography
Brannen, William H.
-
1978
Persistent link: https://www.econbiz.de/10000053085
Saved in:
8
Marketing
in business management : text and readings
Shaw, Steven J.
;
Gittinger, C. McFerron
-
1963
Persistent link: https://www.econbiz.de/10002800624
Saved in:
9
Marketing
and business research
Heidingsfield, Myron S.
;
Eby jr., Frank H.
-
1962
Persistent link: https://www.econbiz.de/10002765592
Saved in:
10
Marketing
: principles and perspectives
Bearden, William O.
;
Ingram, Thomas N.
;
LaForge, Raymond W.
-
2007
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003039618
Saved in:
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