//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How consumers use information...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Consumer behaviour
76
Konsumentenverhalten
75
Marketing theory
53
Marketingtheorie
50
Marketing
47
Marketing management
41
Marketingmanagement
41
Theorie
34
Theory
34
Relationship marketing
30
Beziehungsmarketing
29
Marktforschung
21
International marketing
17
Internationales Marketing
16
Verbraucher
13
Market research
12
Multinationales Unternehmen
12
Welt
12
World
12
Lieferantenmanagement
11
Supplier relationship management
11
United States
11
Vereinigte Staaten
11
Naresh K. Malhotra
10
Russell W. Belk
10
Transnational corporation
10
Personality psychology
9
Persönlichkeitspsychologie
9
Scientific method
9
Wissenschaftliche Methode
9
B-to-B-Marketing
8
Business-to-business marketing
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Digitale Dienste
8
Emerging economies
8
Schwellenländer
8
Strategisches Management
8
Web-based service
8
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
8
Article
4
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz im Buch
2
Aufsatz in Zeitschrift
2
Book section
2
Collection of articles of several authors
2
Collection of articles written by one author
2
Sammelwerk
2
Sammlung
2
Biografie
1
Biography
1
Fallstudiensammlung
1
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
more ...
less ...
Language
All
English
11
German
1
Author
All
Sheth, Jagdish N.
12
Sisodia, Rajendra
2
Barbulescu, Adina
1
Kotler, Philip
1
Mihr, Ulrich
1
Uslay, Can
1
Yow, John
1
Zaltman, Gerald
1
more ...
less ...
Institution
All
American Marketing Association
1
Published in...
All
Legends in marketing
2
Does marketing need reform? : fresh perspectives on the future
1
Journal of customer behaviour
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Quantitative marketing techniques and analyses
1
Source
All
ECONIS (ZBW)
11
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The multivariate revolution in marketing research
Sheth, Jagdish N.
-
2009
Persistent link: https://www.econbiz.de/10003794433
Saved in:
2
Deregulation and competition : lessons from the airline industry
Sheth, Jagdish N.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003527111
Saved in:
3
Multivariate methods for market and survey research
Sheth, Jagdish N.
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10000329793
Saved in:
4
The image of marketing
Sheth, Jagdish N.
;
Sisodia, Rajendra
;
Barbulescu, Adina
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 26-36)
.
2006
Persistent link: https://www.econbiz.de/10003429912
Saved in:
5
Implications of the revised definition of marketing : from exchange to value creation
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 302-307
Persistent link: https://www.econbiz.de/10003673040
Saved in:
6
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
7
Das Gesetz der Drei : Warum immer drei Unternehmen einen Markt beherrschen und Nischenanbieter trotzdem große Chancen haben
Sheth, Jagdish N.
;
Sisodia, Rajendra
-
2003
Persistent link: https://www.econbiz.de/10001727922
Saved in:
8
Deregulation and competition : lessons from the airline industry
Sheth, Jagdish N.
(
contributor
)
-
2007
-
Online-Ausg.
Persistent link: https://www.econbiz.de/10013207814
Saved in:
9
What makes a good manager?
Sheth, Jagdish N.
- In:
Journal of customer behaviour
17
(
2018
)
1/2
,
pp. 159-161
Persistent link: https://www.econbiz.de/10011936199
Saved in:
10
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->