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USA
Marketingmanagement
17,111
Marketing management
16,522
Produktentwicklung
10,032
New product development
9,194
Innovation
5,603
Innovationsmanagement
4,275
Innovation management
4,138
Marketing
3,738
Theorie
3,707
Theory
3,688
Consumer behaviour
3,468
Konsumentenverhalten
3,450
Produktlebenszyklus
2,929
Product life cycle
2,769
Deutschland
2,323
Relationship marketing
2,258
Beziehungsmarketing
2,251
Germany
2,237
United States
2,037
Brand management
1,548
Markenführung
1,539
Unternehmenserfolg
1,500
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1,490
Strategisches Management
1,459
Online-Marketing
1,236
Internet marketing
1,196
Produktgestaltung
1,195
Strategic management
1,154
SME
1,150
Gentechnisch erzeugtes Produkt
1,149
KMU
1,148
Genetically modified product
1,139
Product design
1,133
Social Web
979
Social web
978
Lieferantenmanagement
936
Supplier relationship management
936
Marktforschung
839
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804
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1,329
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776
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126
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research-article
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Ratgeber
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12
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4
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Kotler, Philip
16
Kaiser, Harry M.
12
Song, Michael
11
Calantone, Roger J.
10
Huffman, Wallace E.
10
Hawkins, Del I.
8
Kumar, V.
7
Lusk, Jayson L.
7
Perreault, William D.
7
Rousu, Matthew C.
7
Shogren, Jason F.
7
Tegene, Abebayehu
7
Keller, Kevin Lane
6
Mothersbaugh, David L.
6
Talay, M. Berk
6
Agarwal, Rajshree
5
Cooper, Robert G.
5
Kahn, Kenneth B.
5
Newman, Bruce I.
5
Pauwels, Koen
5
Akdeniz, M. Billur
4
Armstrong, Gary
4
Best, Roger J.
4
Boyd, Harper W.
4
Bresnahan, Timothy F.
4
Di Benedetto, C. Anthony
4
Fernandez-Cornejo, Jorge
4
Foscht, Thomas
4
Gupta, Sunil
4
Hartley, Robert F.
4
Hult, G. Tomas M.
4
Im, Subin
4
Iyengar, Radha
4
Jackson, Lee Ann
4
Khan, B. Zorina
4
Kitchen, Philip J.
4
Knittel, Christopher R.
4
Korzenny, Felipe
4
Kumar, Uma
4
Kumar, Vinod
4
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American Marketing Association
15
National Bureau of Economic Research
5
NetLibrary, Inc
4
American Management Association
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
OECD
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Books on Demand GmbH <Norderstedt>
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
USA / General Accounting Office
2
University of Essex / Department of Economics
2
Academy of Marketing
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
British-North American Research Association (U.K.)
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
California Agricultural Experiment Station
1
Centre for International Economic Studies
1
City University
1
Commercial Development Association
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Research in Income and Wealth
1
Econometrisch Instituut <Rotterdam>
1
European Environment Agency
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Friedrich-Schiller-Universität Jena
1
Goethe-Universität Frankfurt am Main
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
Humboldt-Universität zu Berlin
1
Information Resources Management Association
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Economics
1
Marketing Research Congress <50, 1997, Edinburgh>
1
Michigan State University
1
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The journal of product innovation management : an international publication of the Product Development & Management Association
66
Journal of marketing
27
Journal of business research : JBR
24
Working paper / National Bureau of Economic Research, Inc.
23
American journal of agricultural economics
19
Harvard business review : HBR
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
International journal of production research
13
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of advertising research
11
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
11
International journal of production economics
10
Journal of marketing theory and practice
10
Technological forecasting & social change : an international journal
10
International journal of product lifecycle management : IJPLM
9
Journal of agricultural and applied economics
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
SpringerLink / Bücher
9
The journal of consumer marketing
9
Journal of business strategy
8
Journal of marketing communications
8
Product lifecycle management : emerging solutions and challenges for global networked enterprise ; [proceedings of the International Conference on Product Life Cycle Management (PLM' 05) held at the Lumière University in the city of Lyon, France during the 11 - 13th July 2005]
8
Report / Marketing Science Institute
8
The journal of business & industrial marketing
8
The review of economics and statistics
8
Working papers / Harvard Business School, Division of Research
8
Business horizons
7
Europäische Hochschulschriften / 5
7
Harvard-Business-Manager : das Wissen der Besten
7
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
7
Journal of marketing research : JMR
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Psychology & marketing
7
Series / American Marketing Association
7
Australasian marketing journal
6
European journal of operational research : EJOR
6
IEEE transactions on engineering management : EM
6
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ECONIS (ZBW)
2,065
Other ZBW resources
24
USB Cologne (EcoSocSci)
13
EconStor
2
OLC EcoSci
1
RePEc
1
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1
Characterizing markets for biopharmaceutical innovations : do biologics differ from small molecules?
Trusheim, Mark
;
Aitken, Murray L.
;
Berndt, Ernst R.
-
2010
Persistent link: https://www.econbiz.de/10003976203
Saved in:
2
Alliance portfolio R&D intensity and new product introduction
Caner, Turanay
;
Tylor, Beverly B.
- In:
American journal of business : applying research to …
28
(
2013
)
1
,
pp. 38-63
Persistent link: https://www.econbiz.de/10009759851
Saved in:
3
Valuing product innovation : genetically engineered varieties in U.S. corn and soybeans
Ciliberto, Federico
;
Moschini, Giancarlo
;
Perry, Edward D.
-
2017
Persistent link: https://www.econbiz.de/10012387084
Saved in:
4
Trade, standards, and the political economy of genetically modified food
Anderson, Kym
;
Damania, Richard
;
Jackson, Lee Ann
-
2004
Persistent link: https://www.econbiz.de/10002209162
Saved in:
5
Trade, standards, and the political economy of genetically modified food
Anderson, Kym
;
Damania, Richard
;
Jackson, Lee Ann
-
2004
Persistent link: https://www.econbiz.de/10002349803
Saved in:
6
Trade, standards, and the political economy of genetically modified food
Anderson, Kym
(
contributor
);
Damania, Richard
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10003104405
Saved in:
7
Knowledge sources, patent protection, and commercialization of pharmaceutical innovations
Sternitzke, Christian
- In:
Research policy : policy, management and economic …
39
(
2010
)
6
,
pp. 810-821
Persistent link: https://www.econbiz.de/10003991188
Saved in:
8
Special issue: IT-based proactive design and synthesis for X in product lifecycle engineering
Roucoules, Lionel
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008841636
Saved in:
9
Detecting the impact of market factors on sales takeoff times of analog cellular telephones
Islam, Towhidul
;
Meade, Nigel
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 197-212
Persistent link: https://www.econbiz.de/10009160244
Saved in:
10
The effect of online consumer reviews on new product sales
Cui, Geng
;
Lui, Hon-kwong
;
Guo, Xiaoning
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10009659344
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