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Markenpolitik : Markenwirkunge...
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USA
Markenführung
17,263
Brand management
17,259
Konsumentenverhalten
7,540
Consumer behaviour
7,538
Markenimage
7,227
Brand image
7,083
Lehrbuch
5,991
Markenartikel
5,380
Brand
5,331
Relationship marketing
2,598
Beziehungsmarketing
2,597
Markenpolitik
2,474
Social Web
1,813
Social web
1,813
Online-Marketing
1,632
Internet marketing
1,609
Deutschland
1,562
Marketingmanagement
1,467
Marketing management
1,422
Germany
1,223
Marketing
1,216
Werbewirkung
1,163
Advertising effects
1,152
Luxury goods
881
Luxusgüter
881
Theorie
880
Theory
864
Werbung
789
Advertising
737
Einzelhandel
703
Corporate reputation
685
Firmenimage
685
Retail trade
685
Brand loyalty
670
Internationales Marketing
668
United States
657
Customer satisfaction
647
Kundenzufriedenheit
647
International marketing
616
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Undetermined
115
Free
33
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Article
483
Book / Working Paper
236
Type of publication (narrower categories)
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Article in journal
400
Aufsatz in Zeitschrift
400
Aufsatz im Buch
80
Book section
80
Case study
37
Fallstudie
37
Graue Literatur
29
Non-commercial literature
29
Arbeitspapier
27
Lehrbuch
27
Working Paper
27
Textbook
26
Collection of articles of several authors
20
Sammelwerk
20
Glossar enthalten
17
Glossary included
17
Hochschulschrift
12
Aufsatzsammlung
11
Reprint
10
Thesis
9
Bibliografie
5
CD-ROM, DVD
5
Guidebook
4
Interview
4
Ratgeber
4
Bibliographie
3
Conference paper
3
Konferenzbeitrag
3
Einführung
2
Bestimmungsbuch
1
Biografie
1
Collection of articles written by one author
1
Company information
1
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Firmeninformation
1
Handbook
1
Handbuch
1
Konferenzschrift
1
Mehrbändiges Werk
1
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Language
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English
675
German
35
Undetermined
11
Author
All
De Chernatony, Leslie
7
Baker, Richard E.
6
Balmer, John M. T.
5
Burmann, Christoph
5
Goldschlag, Nathan
5
Myers, Amanda
5
Buchanan, James M.
4
Christodoulides, George
4
Dahlhoff, Denise
4
King, Thomas E.
4
Lembke, Valdean C.
4
Bardhi, Fleura
3
Barrow, Lisa
3
Bell, Sandra
3
Bennett, Gregg
3
Bronnenberg, Bart J.
3
Dubé, Jean-Pierre
3
Foscht, Thomas
3
Fournier, Susan
3
Förster, Kati
3
Keller, Kevin Lane
3
Khamis, Susie
3
Kieso, Donald E.
3
Laroche, Michel
3
Melewar, T. C.
3
Mittal, Vikas
3
Pany, Kurt
3
Petty, Ross D.
3
Piehler, Rico
3
Romaniuk, Jenni
3
Rouse, Cecilia Elena
3
Schneider, Willy
3
Schwarzkopf, Stefan
3
Sinha, Indrajit
3
Sood, Sanjay
3
Stolle, Wulf
3
Warfield, Terry D.
3
Weygandt, Jerry J.
3
Whittington, Ray
3
Winterich, Karen Page
3
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Institution
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Anti-Defamation League
1
Books on Demand GmbH <Norderstedt>
1
Capsule <Minneapolis, Minn.>
1
Chambre de commerce et d'industrie de Paris
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Information Resources Management Association
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
University College of Swansea / Centre for Development Studies
1
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Published in...
All
The journal of brand management : an international journal
29
The journal of product & brand management
21
Journal of advertising research
10
Journal of business research : JBR
10
SpringerLink / Bücher
8
International journal of market research : JMRS ; the journal of the Market Research Society
7
The IUP journal of brand management : IJBRM
7
Harvard business review : HBR
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of sport management and marketing : IJSMM
6
Journal of marketing for higher education
6
Tourism management : research, policies, practice
6
Working paper / National Bureau of Economic Research, Inc.
6
Corporate reputation review : an international journal
5
European journal of marketing : EJM
5
International journal of hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of international consumer marketing
5
Journal of international marketing
5
Journal of marketing management : MM
5
Journal of marketing theory and practice
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Report / Marketing Science Institute
5
American economic journal : a journal of the American Economic Association
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of wine business research : IJWBR
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
MSI reports : working paper series
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Report / Marketing Science Institute / Marketing Science Institute
4
Sport management review
4
The Irwin series in economics
4
The journal of consumer marketing
4
Brand management ; Vol. 1
3
Brands : interdisciplinary perspectives
3
Business horizons
3
Foundations of corporate heritage
3
International journal of advertising : the quarterly review of marketing communications
3
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Source
All
ECONIS (ZBW)
666
USB Cologne (EcoSocSci)
52
OLC EcoSci
1
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1
Economics at large : an advanced textbook on macro-economics
Simkin, Colin G.
-
1968
Persistent link: https://www.econbiz.de/10000600998
Saved in:
2
The treatment of minorities in secondary school textbooks
Marcus, Lloyd
-
1961
Persistent link: https://www.econbiz.de/10000632534
Saved in:
3
The public finances : an introductory textbook
Buchanan, James M.
-
1970
-
3. ed., 1. print
Persistent link: https://www.econbiz.de/10000674266
Saved in:
4
The resource economics of Grover Pease Osborne : author of America's first textbook on resource economics
Vaughn, Gerald F.
- In:
Natural resources, taxation, and regulation : unusual …
,
(pp. 115--131)
.
2006
Persistent link: https://www.econbiz.de/10003725969
Saved in:
5
Essentials of corporate finance
Ross, Stephen A.
;
Westerfield, Randolph
;
Jordan, Bradford D.
-
2008
-
6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003652380
Saved in:
6
Business warehouse modeling using SAP : simulating a business case to apply strategic enterprise management to accounting
Kramer, Thomas A.
;
Ragan, Joseph M.
;
Gregory, Jonathan
; …
- In:
Journal of business case studies
4
(
2008
)
9
,
pp. 21-42
Persistent link: https://www.econbiz.de/10003777339
Saved in:
7
A primer for conducting a fiscal policy simulation in macroeconomics principles : a guide to active learning
Edwards, Dennis S.
- In:
Journal of business and economic perspectives
31
(
2005
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10003324602
Saved in:
8
Differences in business law professors and other business professors' criteria for textbook adoptions : a pilot study
Stevens, Robert E.
;
Clow, Kenneth E.
;
Mawer, William T.
; …
- In:
Journal of business and economic perspectives
34
(
2008
)
2
,
pp. 122-134
Persistent link: https://www.econbiz.de/10003865830
Saved in:
9
Making the case for personal response systems : evidence from small microeconomics courses
Chaplin, David
;
Morgan, Bruce
- In:
The journal of economics
34
(
2008
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10003823597
Saved in:
10
Technology's edge : the educational benefits of computer-aided instruction
Barrow, Lisa
;
Markman, Lisa
;
Rouse, Cecilia Elena
- In:
American economic journal : a journal of the American …
1
(
2009
)
1
,
pp. 52-74
Persistent link: https://www.econbiz.de/10003824666
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