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An Agency Theory perspective on the purchase of marketing services

Tate, Wendy L.; Ellram, Lisa M.; Bals, Lydia; Hartmann, Evi - In: Industrial marketing management : the international … 39 (2010) 5, pp. 806-819

Persistent link: https://www.econbiz.de/10008737503

The modern advertising agency selection contest : a case for stipends to new participants

Horsky, Dan; Horsky, Sharon; Zeithammer, Robert - In: Journal of marketing research : JMR 53 (2016) 5, pp. 773-789

Persistent link: https://www.econbiz.de/10011600619

Concentration levels in the US advertising and marketing services industry : myth vs. reality

Silk, Alvin J. (contributor); King, Charles (contributor) - 2008

Persistent link: https://www.econbiz.de/10003783559

Accountancy services : a report on the supply of accountancy services in relation to restrictions on advertising

1976

Persistent link: https://www.econbiz.de/10003045157

Concentration Levels in the U.S. Advertising and Marketing Services Industry : Myth vs. Reality

Silk, Alvin J.; King, Charles - 2008

This paper analyzes changes in concentration levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past discussions of the industrial organization of this industry, namely those available from the U.S. Census Bureau's...

Persistent link: https://www.econbiz.de/10014047185