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What is special about marketing organic products? : how organic assortment, price, and promotions drive retailer performance
Bezawada, Ram; Pauwels, Koen - In: Journal of marketing 77 (2013) 1, pp. 31-51
Persistent link: https://www.econbiz.de/10009725666
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The effect of the work and physical environment on hospital nurses’ perceptions and attitudes : service quality and commitment
Janakiraman, Ramkumar; Parish, Janet Turner; Berry, … - In: Quality management journal : QMJ 18 (2011) 4, pp. 36-49
Persistent link: https://www.econbiz.de/10009381979
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The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing; Janakiraman, Ramkumar; Xie, Ying - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
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How direct-to-consumer advertising for prescription drugs affects consumers' welfare : a natural experiment tests the impact of FDA legislation
Mukherji, Prokriti; Janakiraman, Ramkumar; Dutta, Shantanu - In: Journal of advertising research 57 (2017) 1, pp. 94-108
Persistent link: https://www.econbiz.de/10011707663
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Exchange rate dynamics and its impact on India's exports to USA and EU : an assessment
Kumar, Ashish (ed.); Jahanwi (ed.) - Export Import Bank of India - 2018
Persistent link: https://www.econbiz.de/10012019740
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Modeling the relationship between firm and user generated content and the stages of the marketing funnel
Colicev, Anatoli; Kumar, Ashish; O'Connor, Peter - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 100-116
Persistent link: https://www.econbiz.de/10012016493