The effect of customers' social media participation on customer visit frequency and profitability : an empirical investigation
Year of publication: |
2013
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Authors: | Rishika, Rishika ; Kumar, Ashish ; Janakiraman, Ramkumar ; Bezawada, Ram |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 24.2013, 1, p. 108-127
|
Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Rentabilität | Profitability |
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