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USA
Beziehungsmarketing
92
Relationship marketing
92
Consumer behaviour
49
Konsumentenverhalten
49
Marketing management
46
Marketingmanagement
46
Kundenwert
42
Customer value
39
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32
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Markenführung
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Customer integration
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Kundenmanagement
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Kundenzufriedenheit
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B-to-B-Marketing
11
Business-to-business marketing
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Internationales Marketing
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English
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Kumar, V.
22
Aaker, David A.
5
Day, George S.
5
Venkatesan, Rajkumar
5
Leone, Robert P.
4
Pancras, Joseph
2
Pansari, Anita
2
Sriram, S.
2
Beckmann, Denise
1
Bhagwat, Yashoda
1
Bohling, Tim
1
Farris, Paul W.
1
George, Morris
1
Jayachandran, Satish
1
Jones, Eli
1
Krasnikov, Alexander
1
Kushwaha, Tarun
1
Pandya, Sonal S.
1
Petersen, J. Andrew
1
Rajan, Bharath
1
Ramaseshan, B.
1
Shah, Denish
1
Sunder, Sarang
1
Zhang, Xi Alan
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Journal of marketing
7
Journal of international marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Handbook of research on customer equity in marketing
1
International journal of forecasting
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
MSI reports : working paper series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing mix decisions : new perspectives and practices
1
The review of economics and statistics
1
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ECONIS (ZBW)
24
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1
The power of CLV : managing customer lifetime value at IBM
Kumar, V.
;
Venkatesan, Rajkumar
;
Bohling, Tim
; …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10003765812
Saved in:
2
Is market orientation a source of sustainable competitive advantage or simply the cost of competing?
Kumar, V.
;
Jones, Eli
;
Venkatesan, Rajkumar
;
Leone, …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10008840474
Saved in:
3
A genetic algorithms approach to growth phase forecasting of wireless subscribers
Venkatesan, Rajkumar
;
Kumar, V.
- In:
International journal of forecasting
18
(
2002
)
4
,
pp. 625-646
Persistent link: https://www.econbiz.de/10001723144
Saved in:
4
Measuring and managing returns from retailer-customized coupon campaigns
Venkatesan, Rajkumar
;
Farris, Paul W.
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10009729590
Saved in:
5
French roast: consumer response to international conflict : evidence from supermarket scanner data
Pandya, Sonal S.
;
Venkatesan, Rajkumar
- In:
The review of economics and statistics
98
(
2016
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10011477064
Saved in:
6
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
7
My plans for Journal of Marketing : an Editor in Chief's perspective
Kumar, V.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 1-3
Persistent link: https://www.econbiz.de/10010381375
Saved in:
8
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
9
Marketing research
Aaker, David A.
;
Day, George S.
-
2007
-
9. ed.
Persistent link: https://www.econbiz.de/10003316482
Saved in:
10
The impact of customer relationship management implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander
;
Jayachandran, Satish
;
Kumar, V.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
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