//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How does celebrity meaning tra...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Advertising
8
Werbung
8
Markenartikel
6
Consumer behaviour
5
Konsumentenverhalten
5
Brand
4
Brand management
4
Markenführung
4
Brand image
3
Markenimage
3
Psychology of advertising
3
United States
3
Werbepsychologie
3
Advertising effects
2
Beziehungsmarketing
2
Celebrity endorsement
2
Celebrity-Werbung
2
Credibility
2
Glaubwürdigkeit
2
Relationship marketing
2
Werbewirkung
2
Athletes
1
Business ethics
1
Canada
1
Energieeinsparung
1
Energy conservation
1
Green marketing
1
Kanada
1
Leadership
1
Leistungsmotivation
1
Manipulation
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Mediaplanung
1
Meinung
1
Opinion
1
Personalführung
1
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
3
German
1
Author
All
Allen, Chris T.
2
Calantone, Roger J.
1
Laczniak, Gene R.
1
Miller, Felicia M.
1
O'Guinn, Thomas C.
1
Schewe, Charles D.
1
Semenik, Richard J.
1
more ...
less ...
Published in...
All
Journal of advertising research
1
Journal of marketing & public policy : JM & PP ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The ethics of celebrity-athlete endorsement : what happens when a star steps out of bounds?
Miller, Felicia M.
;
Laczniak, Gene R.
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 499-510
Persistent link: https://www.econbiz.de/10009383693
Saved in:
2
Advertising and integrated brand promotion
O'Guinn, Thomas C.
;
Allen, Chris T.
;
Semenik, Richard J.
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10001639718
Saved in:
3
Consumers' attitudes about energy conservation in Sweden, Canada, and the United States, with implications for policymakers
Allen, Chris T.
- In:
Journal of marketing & public policy : JM & PP ; an …
1
(
1982
),
pp. 57-67
Persistent link: https://www.econbiz.de/10001103737
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->