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USA
Lieferantenmanagement
6
Supplier relationship management
6
Distribution channel
4
Marketing
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Marketing management
4
Marketingmanagement
4
Vertriebsweg
4
Multinationales Unternehmen
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Transnational corporation
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Absatzweg
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International market entry
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International marketing
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Internationaler Markteintritt
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Internationales Marketing
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Planung
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United States
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1982-1984
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Absatzforschung
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Advertising
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Advertising effects
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Ausländische Tochtergesellschaft
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B-to-B-Marketing
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Beziehungsmarketing
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Business network
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Business-to-Business-Marketing
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Business-to-business marketing
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Charitable organization
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Co-creation
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Consumer behaviour
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Contingency theory
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Cultural identity
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Developing countries
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Economic development
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Einzelhandel
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Elektronischer Datenaustausch
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Dwyer, F. R.
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Laufer, Daniel
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McBride, J. Brad
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Oh, Sejo
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Schertzer, Susan M. B.
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Silvera, David H.
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European journal of marketing : EJM
1
Journal of marketing research : JMR
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ECONIS (ZBW)
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Output sector munificence effects on the internal political economy of marketing channels
Dwyer, F. R.
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 347-358
Persistent link: https://www.econbiz.de/10001036475
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2
Communicating charity successes across cultures : highlighting individual or collective achievement?
Laufer, Daniel
;
Silvera, David H.
;
McBride, J. Brad
; …
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1322-1333
Persistent link: https://www.econbiz.de/10008661726
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