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The planning and implementation of integrated marketing communications
Caemmerer, Barbara - In: Marketing intelligence & planning 27 (2009) 4, pp. 524-538
Persistent link: https://www.econbiz.de/10009526339
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Survival of the fittest or survival of the group? : coevolutionary dynamics in strategic alliances
Hynes, Niki; Wilson, Juliette - In: Management dynamics in strategic alliances, (pp. 213-235). 2012
Persistent link: https://www.econbiz.de/10009558415
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Co-evolutionary dynamics in strategic alliances : the influence of the industry lifecycle
Hynes, Niki; Wilson, Juliette - In: Technological forecasting & social change : an … 79 (2012) 6, pp. 1169-1175
Persistent link: https://www.econbiz.de/10009617908