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Boomer marketing : selling to a recession resistant market
Chaston, Ian - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003782038
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The affluent consumer : marketing and selling the luxury lifestyle
Michman, Ronald D.; Mazze, Edward M. - 2006 - 1. publ.
Persistent link: https://www.econbiz.de/10003339753
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Die Wandlung des Konsumverhaltens älterer Konsumenten seit dem Zweiten Weltkrieg
Kaib, Iris - 2008
Persistent link: https://www.econbiz.de/10003494227
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How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives : the case of premium durables
Löffler, Michael; Decker, Reinhold - In: Journal of customer behaviour 10 (2011) 3, pp. 207-222
Persistent link: https://www.econbiz.de/10009577351
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Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas - In: Journal of business research : JBR 67 (2014) 5, pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
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Identifying market segments in consumer markets : variable selection and data interpretation
Tonks, David (contributor) - 2004
Persistent link: https://www.econbiz.de/10002099391
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Wine market segmentation by age generations in the Western US : expectations after the COVID-19 pandemic
Wolf, Marianne McGarry; Wolf, Mitchell; Lecat, Benoit - In: International journal of wine business research 34 (2022) 3, pp. 373-391
Persistent link: https://www.econbiz.de/10013361908
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Changes in annual reporting rituals for financial services firms in periods of market crisis
Bettner, Mark S.; Sowinski, Kate - In: International journal of critical accounting : IJCA 5 (2013) 6, pp. 577-593
Persistent link: https://www.econbiz.de/10010379003
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A socioeconomic approach to the profile of microcredit holders from the Hispanic minority in the USA
Cruz Rambaud, Salvador; López Pascual, Joaquín; … - In: Financial innovation : FIN 9 (2023) 1, pp. 1-25
The subject of this study is the microcredit market in the USA, more specifically in Florida. The justification for … obtained results to the microcredit market in Latin American countries. Thus, the objective of this study is to analyze the … profile of microcredit holders and their companies from socioeconomic and financial points of view. As our data also consider …
Persistent link: https://www.econbiz.de/10014288915
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Customer segmentation perceptions of farm credit associations
Briggeman, Brian C.; Kenkel, Philip - In: Agricultural finance review 68 (2008) 2, pp. 227-236
Persistent link: https://www.econbiz.de/10003797265