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Estimating the Value of Internet Marketing in the US Pharmaceutical Industry

Jambulingam, Thani; Sharma, Rajneesh - 2013

about search engine advertising, effectively curtailing an aspect of internet marketing by pharmaceutical industry. These … negative impact on shareholder’s value to the industry as a whole. The results indicate that internet marketing is important … use of the internet for the marketing of pharmaceuticals. The cost for pharmaceutical firms for not utilizing the internet …

Persistent link: https://www.econbiz.de/10014185212

Holiday price regidity and cost of price adjustment

Levy, Daniel; Müller, Georg; Chen, Haipeng (Allan); … - 2008

The Thanksgiving-Christmas holiday period is a major sales period for US retailers. Due to higher store traffic, tasks such as restocking shelves, handling customers' questions and inquiries, running cash registers, cleaning, and bagging, become more urgent during holidays. As a result, the...

Persistent link: https://www.econbiz.de/10010336068

When does the price affect the taste? Results from a wine experiment

Almenberg, Johan; Dreber, Anna - 2009

We designed an experiment that examines how knowledge about the price of a good, and the time at which the information is received, affects how the good is experienced. The good in question was wine, and the price was either high or low. Our results suggest that hosts offering wine to guests can...

Persistent link: https://www.econbiz.de/10010281315

Long-term orientation in family and non-family firms : a Bayesian analysis

Block, Jörn (contributor); Thams, Andreas (contributor) - 2007

A stronger long-term orientation is considered a competitive advantage of family firms relative to non-family firms. In this study, we use panel data of U.S. firms and analyze this proposition. Our findings are surprising. Only in when the family is involved in the management of the firm is the...

Persistent link: https://www.econbiz.de/10003634985

Measuring changes in preferences and perception due to the entry of a new brand with choice data

Hildebrandt, Lutz (contributor); Kalweit, Lea (contributor) - 2008

Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...

Persistent link: https://www.econbiz.de/10003770795

A brand specific investigation of international cost shock threats on price and margin with a manufacturer-wholesaler-retailer model

Dannewald, Till; Hildebrandt, Lutz - 2008

In times of increasing oil prices and a weak dollar, European companies that focus their business on the US market may find themselves in a weak position. While many businesses can hedge this kind of risk by relocating production to the US, or employing financial remedies, these strategies may...

Persistent link: https://www.econbiz.de/10003796133

Density versus differentiation : the impact of Wal-Mart on the grocery industry

Ellickson, Paul; Grieco, Paul L. E. - 2011 - Rev.

This paper empirically examines the impact of entry by Wal-Mart on competition in the supermarket industry. Using a detailed panel dataset spanning 1994 to 2006, we estimate the impact of Wal-Mart on firm outcomes and market structure, controlling for persistent local trends and systematic...

Persistent link: https://www.econbiz.de/10009239962

Examination of the individual competencies that differentiate results in direct sales

Sypniewska, Barbara A. - In: Contemporary economics 7 (2013) 1, pp. 83-100

The importance of knowledge and skills in meeting new challenges in production and distribution is particularly evident in today’s market, which is characterized by a saturation of products and strong competition. To be successful in the market, companies must stand out and be creative and...

Persistent link: https://www.econbiz.de/10009770333

Influence of external information on consumers' purchase behaviour of genetically modified food

Yao, Qiong; Liu, Xin - In: Advances in management & applied economics 2 (2012) 4, pp. 71-80

This paper examines the influence of external information on their purchase behaviour of GM food. Data are gathered from auction experiments. The results show that external information affects the purchase behaviour of consumers. Participants who receive single negative information from...

Persistent link: https://www.econbiz.de/10009718007

Misselling through agents

Inderst, Roman; Ottaviani, Marco - 2009

This paper analyzes the implications of the inherent conflict between two tasks performed by direct marketing agents: prospecting for customers and advising on the product's "suitability" for the specific needs of customers. When structuring sales-force compensation, firms trade off the expected...

Persistent link: https://www.econbiz.de/10010386305

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